SON LUX: PRIVACY POLICY
Effective: June 27, 2025
Ryan Lott Music, LLC, an Ohio limited liability company (“Son Lux”, “Company”, “our”, “we”, or “us”) is committed to respecting your privacy. This Privacy Policy describes how Son Lux collects, uses, discloses, stores, and otherwise processes information when you use our website, https://sonluxmusic.com/, or interact with our advertising websites and services, including the Son Lux newsletter (collectively, the “Sites”). We urge you to read this Privacy Policy so that you understand our commitment to your privacy.
BY USING THE SITES, YOU CONSENT TO THE COLLECTION, USE, AND TRANSFER OF YOUR PERSONAL DATA FOR PROCESSING IN THE UNITED STATES AS DESCRIBED IN THIS PRIVACY POLICY. If you are located outside of the United States, please be aware that information we collect MAY be processed and stored in the United States, a jurisdiction in which the data protection and privacy laws and principles, including your data subject rights, may not offer the same level of protection as those in the country/region where you reside or are a citizen. By using our Sites and providing information to us, you consent to the transfer to and processing of the information in the United States and, unless otherwise stated in this Privacy Policy, SON LUX useS this consent as the legal ground for sUCH data transfer. When collecting your Personal Data (AS DEFINED HEREIN) FOR THE USE OF OUR SITES, you may be asked for your explicit consent to this data transfer as part of USING OUR SITES.
Please read this Privacy Policy carefully, as your access to and use of the Sites signifies that you have read, understand, and agree to all terms within this Privacy Policy. If you do not agree with any part of this Privacy Policy, please do not access or continue to use any of the Sites or otherwise submit your Personal Data to Son Lux. For purposes of this Privacy Policy, “Personal Data” shall mean information that can be used to identify you, directly or indirectly, alone or together with other information. This includes, but is not limited to, information such as your full name, email address, phone number, device IDs, and certain cookie and network identifiers.
Note to Residents of the European Union: In order to comply with the requirements of the European General Data Protection Regulation (“GDPR”) for our European users, this Privacy Policy outlines the legal basis on which we process your Personal Data and provides other information required by the GDPR.
Section 1. How Son Lux Collects and Uses Personal Data. Son Lux collects, uses, discloses, and processes Personal Data as outlined in this Privacy Policy, including to operate and improve the Sites and our services, for advertising and marketing purposes, and as further described in this Privacy Policy. Son Lux collects your Personal Data in a number of ways and for various purposes, including:
(a) When you interact with the Sites. Son Lux collects Personal Data when you use or interact with our Sites, including when you browse our Sites online or subscribe to the Son Lux newsletter. While subscribing to the Son Lux newsletter only requires providing a valid email address, Personal Data collected from our Sites may also include name, address, phone number, date of birth, or payment information. Son Lux uses Personal Data to enable your activity within our Sites, and to provide the Sites generally, including to develop, enhance, and improve our Sites and your experience in using such Sites. Son Lux also uses this data for internal purposes related to certain analytics, innovation, testing, monitoring, customer communication, risk management, and administrative purposes.
(b) When Son Lux Collects Location Data. Son Lux may collect data with respect to the country from which you are accessing or using the Sites (“Location Data”) as part of the functionality of our Sites. We may collect Location Data in several ways, such as directly from the device on which you use the Sites.
(c) When you communicate with Son Lux or elect to receive promotional materials. We collect Personal Data when you communicate with us or sign up to receive promotional materials or information via email or other forms of communication, including the Son Lux newsletter. If you consent to such messages, we may (i) use your Personal Data and other information to communicate with you about the Sites; (ii) provide you with promotional messages and personalized advertising; (iii) notify you of other products or services; (iv) notify you of contests, challenges, sweepstakes, and other promotions; and (v) for other marketing purposes. Please note that we may also send you notifications pertaining to the performance of our Sites, such as revision of this Privacy Policy or other formal communications relating to products or services you have purchased or used from our Sites. We may use your Personal Data to respond to your requests for technical support, online services, product information, or to any other communication you initiate. We may also use your Personal Data to address your requests, inquiries, and complaints.
(d) When you engage with our online communities or advertising. Son Lux may collect your Personal Data when you engage with any online communities, to the extent that Son Lux has created the same. This includes when you click on advertisements, interact with our social media pages, submit content, leave reviews, or otherwise enter information into comment fields, blogs, message boards, events, and other community forums sponsored by or affiliated with Son Lux.
(e) When you access third party products and services. Our Sites may allow you to otherwise interact with another website, mobile application, or Internet location, including, without limitation, Mailchimp, Ambient Inks, and Bingo Merch (collectively “Third Party Sites”) through our Sites. We may collect Personal Data that you share with Third Party Sites through our Sites; provided, however, this Privacy Policy expressly does not apply to information collected by any third party through any such Third Party Sites, as further described in Section 8 herein.
(f) When Son Lux collects data from third parties or publicly-available sources. Son Lux may obtain certain data about you from third party sources to help us provide and improve the Sites and for marketing and advertising. We may combine your Personal Data with data we obtain from our Sites, other users, or third parties to enhance your experience and improve the Sites.
(g) When we collect cookies, device ID’s, location, and other tracking technologies. We may collect certain Personal Data using cookies and other technologies. We specifically use browser cookies for different purposes, including cookies that are strictly necessary for functionality and cookies that are used for personalization, performance/analytics, and advertising.
(h) When we aggregate or centralize data. Son Lux may aggregate and centralize Personal Data for purposes of analytics, innovation, and to provide enhanced services to our users.
(i) When we comply with legal requirements or obligations. Son Lux may use Personal Data in order to comply with laws, regulations, court orders, or other legal obligations or to assist in an investigation, to protect and defend our rights and property, or the rights or safety of third parties, to enforce this Privacy Policy, any terms and conditions and other agreements that we may have in place from time to time, or agreements with third parties, or for crime-prevention purposes.
Section 2. How Son Lux Discloses Personal Data. Son Lux may disclose your Personal Data for the purposes as described in Section 1 and in the following ways:
(a) Affiliates. With companies, ventures, or projects that are owned or controlled by Son Lux, and internally within Son Lux, in order to provide and improve Sites, for marketing purposes, and for advertising.
(b) Service Providers. and Vendors. With business partners, marketing partners, vendors, and contractors to provide, improve, and personalize the Sites.
(c) Social Media Providers. With social media or social networking services or providers when we use social network widgets, buttons, or plug-ins in our Sites.
(d) Advertising and Marketing Purposes. With advertising and marketing partners for advertising and marketing purposes on Son Lux’s behalf and on behalf of third parties. With companies involved in interest-based advertising, including web, mobile app and other advertising. This advertising consists of Son Lux and third-party advertisements that are personalized and displayed on our Sites and through other channels.
(e) Analytics. With certain companies for purposes of analytics and improvement of the Sites.
(f) Legal Compliance. With law enforcement, government or regulatory bodies, lawful authorities, or other authorized third parties in order to comply with laws, regulations, court orders, or other legal obligations or to assist in an investigation, to protect and defend our rights and property, or the rights or safety of third parties, to enforce this Privacy Policy, any terms and conditions that we may have in place from time to time, or agreements with third parties, or for crime-prevention purposes.
(g) Sale. With prospective or actual purchasers, investors, or successor entities in connection with a contemplated reorganization or an actual reorganization of our business, in connection with financing, a sale, or other transaction involving the disposal of all or part of our business or assets, including for the purpose of permitting the due diligence required to decide whether to proceed with a transaction, pursuant to assurances of sufficient data handling practices and safeguards.
Section 3. Legal Basis for Processing. This section addresses the legal basis for processing Personal Data if you reside outside of the United States. For the purposes of applicable data protection laws, Son Lux is only the controller of the Personal Data you provide directly to us through our Sites (the “Data Controller”). As a Data Controller, we process the Personal Data we maintain about you in accordance with this Privacy Policy. If you have any questions or concerns regarding the processing of your Personal Data, or if you have questions regarding this Privacy Policy, please see below for appropriate contact information. The following shall apply to users residing in the European Union (“EU”)/European Economic Area (“EEA”):
(a) No Requirement to Participate. You may choose not to provide Son Lux with your Personal Data; however, if you choose not to provide your Personal Data, you may not be able to enjoy the full range of our Sites.
(b) Rights with Respect to Personal Data. You have the following rights:
(i) Right of access to your Personal Data (Art. 15 GDPR). You have the right to ask Son Lux for confirmation on whether Son Lux is processing your Personal Data, and access to the Personal Data and related information on that processing (e.g., the purposes of the processing, or the categories of Personal Data involved).
(ii) Right to rectification (Art. 16 GDPR). You have the right to have your Personal Data corrected, as permitted by law.
(iii) Right to erasure (Art. 17 GDPR). You have the right to ask Son Lux to delete your Personal Data, as permitted by law. This right may be exercised among other things: (A) when your Personal Data is no longer necessary for the purposes for which it was collected or otherwise processed; (B) when you withdraw consent on which processing is based according to Art. 6(1)(a) or Art. 9(2)(a) GDPR and where there is no other legal ground for processing; (C) when you object to processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate grounds for the processing, or when you object to the processing pursuant to Art. 21(2) GDPR; or (D) when your Personal Data has been unlawfully processed.
(iv) Right to restriction of processing (Art. 18 GDPR). You have the right to request the limiting of our processing under limited circumstances, including: when the accuracy of your Personal Data is contested, when the processing is unlawful and you oppose the erasure of your Personal Data and request the restriction of the use of your Personal Data instead, or when you have objected to processing pursuant to Art. 21(1) GDPR pending the verification whether the legitimate grounds of Son Lux override your grounds.
(v) Right to data portability (Art. 20 GDPR). You have the right to receive the Personal Data that you have provided to Son Lux, in a structured, commonly used and machine-readable format, and you have the right to transmit that information to another controller, including to have it transmitted directly, where technically feasible.
(vi) Right to object (Art. 21 GDPR). You have the right to object to Son Lux’s processing of your Personal Data, as permitted by law. This right is limited to processing based on Art. 6 (1)(e) or (f) GDPR, and includes profiling based on those provisions, and processing for direct marketing purposes. After which, we will no longer process your Personal Data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms or for the establishment, exercise, or defense of legal claims.
(c) Disclosure. Son Lux may disclose your Personal Data in the following ways:
(i) GDPR. The GDPR permits the sharing of Personal Data relating to users who are residents of the EU/EEA with third parties only under certain circumstances. If you reside in the EU/EEA, Son Lux will only share your Personal Data as described in our Privacy Policy if we are permitted to do so under applicable European and national data protection laws and regulations.
(ii) Marketing. Where Son Lux is legally required to do so, we ask you for your prior consent before providing you with promotional materials or information. You may revoke your consent at any time (this will not affect the processing of your Personal Data undertaken until the revocation). If you want to stop receiving promotional materials, etc., you can do so by clicking the unsubscribe link at the bottom of each newsletter, if you subscribe to the Son Lux newsletter, contacting Son Lux at the contact information set forth below, or otherwise as may be provided for in this Privacy Policy.
(iii) Additional use of Personal Data. Additional use of your Personal Data that is not described in this Privacy Policy will only take place as required by statute or when Son Lux has obtained your consent.
(d) Legal Basis for Processing under the GDPR. In this section, Son Lux hereby provides information on the legal basis for processing of your Personal Data as required by Art. 13 and 14 of the GDPR:
(i) When you interact with our Sites, such processing is necessary for the performance of our Sites. Art. 6(1)(b) GDPR.
(ii) When we collect Location Data following your prior consent, we process such data on the basis of your prior consent. Art. 6(1)(a) GDPR. In other cases, where we process your Location Data without consent, for example in order to provide our Sites, such processing is necessary for the performance of our Sites. Art. 6(1)(b) GDPR.
(iii) When you communicate with us or sign up for promotional materials, including through the Son Lux newsletter, we process such data on the basis of our legitimate interest (Art. 6(1)(f) GDPR) and our legitimate interest is to provide you with our promotional messages. Where we are required under applicable local law to obtain your consent for sending you marketing information, the legal basis is your consent. Art. 6(1)(a) GDPR.
(iv) When you participate in special activities, offers, or programs that we provide. For non-sensitive Personal Data, we process such data on the basis of our legitimate interest (Art. 6(1)(f) GDPR) and our legitimate interest is to provide you with our promotional messages or to allow you to participate in our special activities, offers, or programs.
(v) When you engage with our advertising and we actively collect your Personal Data in this context, we process such data on the basis of our legitimate interest (Art. 6(1)(f) GDPR), and our legitimate interest is to provide you with our promotional messages.
(vi) When you access third party products and services and we obtain Personal Data about you from such third party sources. For Personal Data that we need in order to operate the Sites (e.g. if you pay for products through Third Party Sites accessed from our Sites), such processing may be necessary for the performance of our Sites. Art. 6(1)(b) GDPR.
(vii) Regarding other Personal Data, we process such data on the basis of our legitimate interest (Art. 6(1)(f) GDPR) and our legitimate interest is to enhance your experience and to improve our Sites and services.
(viii) When you connect with us through social media, where we obtain your consent in such case (e.g., for marketing purposes), we process such data on the basis of your prior consent. Art. 6 (1)(a) GDPR. Where we do not collect your consent in such case, we process such data on the basis of our legitimate interest (Art. 6(1)(f) GDPR) and our legitimate interest is enabling you to use the full range of our Sites and services.
(ix) When we collect data from third parties or publicly-available sources, for Personal Data which we need in order to operate the Sites and services (e.g., for email verification purposes), such processing is necessary for the operation of our Sites and services. Art. 6(1)(b) GDPR. Regarding other Personal Data, we process such data on the basis of our legitimate interest (Art. 6(1)(f) GDPR) and our legitimate interest is providing you with better Sites and services and to enable you to use our Sites more efficiently.
(x) When we leverage and/or collect cookies, Location Data, and other tracking technologies, we process such data on the basis of your consent (Art. 6(1)(a) GDPR), and based on our legitimate interest (Art. 6(1)(f) GDPR), where we do not obtain your consent and our legitimate interest is to provide you with better Sites or marketing.
(xi) When we aggregate or centralize data, such processing is either necessary for the operation of our Sites and services (Art. 6(1)(b) GDPR) or we process such data on the basis of our legitimate interest (Art. 6(1)(f) GDPR) and our legitimate interest is to provide you with better or customized Sites and marketing.
(xii) When you sign up for our services that consist of social sharing and communication with others, where we collect your consent in such case, we process such data on the basis of your prior consent (Art. 6(1)(a) GDPR) and where we do not collect your consent in such case, such processing is necessary for the performance of our Sites and services (Art. 6(1)(b) GDPR).
(xiii) When we disclose Personal Data to our affiliates and partners, and to our service providers and vendors, where we collect your consent in such case, we process such data on the basis of your prior consent. Art. 6(1)(a) GDPR. Where we do not collect your consent in such case, such processing is necessary for the performance of our Sites and services (Art. 6(1)(b) GDPR), or we process such data on the basis of our legitimate interest (Art. 6(1)(f) GDPR), and our legitimate interest is to provide you with better Sites and marketing.
(xiv) When we process or share Personal Data in the event of an actual or contemplated sale, we process such data for our legitimate interest in offering, maintaining, providing, and improving our Sites. Art. 6(1)(f) GDPR.
(xv) When we conduct analytics, we process such data on the basis of our legitimate interest (Art. 6(1)(f) GDPR), and our legitimate interest is to enhance your experience and to develop and improve our Sites.
(xvi) When we investigate suspected illegal or wrongful activity, we process such data on the basis of our legitimate interest (Art. 6(1)(f) GDPR), and our legitimate interest is to ensure compliance with legal requirements and law enforcement requests and for public safety purposes.
(e) Right to lodge a complaint before the Data Protection Authority. Son Lux encourages you to contact us directly and allow us to work with you to address your concerns. Regardless, you have the right to communicate a complaint with a competent data protection supervisory authority, in particular in the member state of the EU/EEA where you reside, work, or the place of the alleged infringement. You have the right to do so if you consider that the processing of Personal Data relating to you infringes applicable data protection laws.
(f) How to contact us. In case of questions about the processing of your Personal Data as an EU/EEA user, please contact our local representative in the EU/EEA: City Slang GmbH & Co. KG, Urbanstraße 70A, 10967 Berlin, Germany, info@cityslang.com.
Section 4. Consent as a Basis for Processing. In some cases, Son Lux will ask for your consent to process your Personal Data. You may indicate your consent in a number of ways, including, as permitted by law or by checking or clicking a box (or some sort of equivalent action) to indicate your consent when providing us with your Personal Data through our Sites. We may request your consent for a number of activities including:
(a) Marketing and Communication. We may ask for your consent to contact you by telephone, text message, and/or email about other offers, products, events, or Sites that we think may be of interest to you and for other marketing purposes.
(b) Sharing with Third Party Sites. We may also ask for your consent to share your Personal Data with certain third party business partners in order to offer certain services or programs. To withdraw consent, please go to the preferences of the specific third party service.
(c) Third Party Marketing. We may ask for your consent to provide Personal Data to allow third parties to contact you regarding their products, services, or offers. To withdraw consent, please go to the preferences of the specific third party.
(d) Research. Son Lux may also request your consent to contact you to determine your interest to participate in certain surveys or research initiatives and to share identifying results.
(e) Advertising. We may use cookies, pixels (including email pixels), mobile device and advertising IDs, Location Data, app or service usage data, and data from sensors for purposes of interest-based and cross-app, cross-device advertising. The consent for which may be managed at the operating system level.
(f) Transfer of Data. Son Lux processes data in the United States. We may request your consent for this transfer or the transfer, in other cases, may be justified by a legal basis other than consent.
(g) Automated Processing. Son Lux may use some automated processing to provide our Sites and to make recommendations in the context of specific Sites. This processing is strictly necessary for providing certain Sites (and, in some cases, is the service itself) and is not covered by consent. Other automated processing is not significant either due to the nature of the data or the decisions being made or recommended, and so consent is not required. However, for automated processing that is significant and related to sensitive Personal Data, prior to sharing or using such data, Son Lux will first seek your consent.
(h) Promotions. Son Lux may ask you for permission to use your Personal Data for special offers, events, sweepstakes, and other promotions. We may use the Personal Data we collect during promotions, to administer the promotion, verify identity and age, and to communicate with you about the promotion.
Section 5. Managing Preferences and Withdrawing Consent. You may, at any time, withdraw your consent with future effect and without affecting the lawfulness of processing of your Personal Data based on the consent you provided before you withdrew it, and exercise other controls regarding website and online data collection, interest-based advertising, and your communication settings. Depending on the Site, collection and use of Personal Data may be required for the Sites to work. Son Lux provides you with several ways to manage your preferences, including, without limitation:
(a) Cookie Use and Controls. Cookies are pieces of data stored in your web browser that are transmitted to websites to remember your browser over time and distinguish it from other users. Cookies are used to remember you and personalize your web experience and for security, analytics, marketing, and interest-based advertising. Son Lux’s cookies are placed and read by our web servers, while other cookies are placed and read by other companies’ web servers. You can block and control cookies on your web browser. If you block all cookies, certain functionality on our Sites may not work or function properly.
(b) IP Address Use. An IP address is an identifier assigned by a network to a computer, mobile device, or routing device. Son Lux’s advertising and analytics partners may use IP addresses to group or correlate devices for purposes of analytics, security, and anti-fraud purposes, interest-based advertising, ad targeting, ad attribution, and limiting ad frequency.
(c) Social Networks. Social network widgets, buttons, and plug-ins on our Sites passively transmit data regarding a social network’s members to that social network, even when a button is not clicked. These technologies may allow a social network (e.g., Instagram or YouTube) to personally identify its members and to know the web pages its members have visited. This is the case where social network buttons are embedded, regardless of whether a button is “clicked”, “pressed”, or “selected”. If you belong to a social network or use these categories of web services, you should review the privacy policies of those services to understand the nature of the data that they collect and what, if any, options the service offers to control how data is collected and used.
(d) Consent Settings for Communication. After signing up for email communications, such as the Son Lux newsletter, you can choose to unsubscribe using the unsubscribe link in any commercial email we send.
Section 6. Transfers of Personal Data to Other Countries. The Personal Data that Son Lux processes, and all associated Sites and systems, is housed on servers in the United States. If you are located outside of the United States, then Son Lux hereby communicates that Personal Data that Son Lux collects will be processed and stored in the United States (the data protection and privacy laws in the United States may offer a lower level of protections than in your country/region). By using Son Lux’s Sites and submitting your Personal Data, you agree to the transfer, storage, and/or processing of your Personal Data in the United States. Where and as required, Son Lux will seek your consent as outlined in this Privacy Policy.
Section 7. Data Retention. Son Lux will retain your Personal Data for as long as necessary to provide you the services on our Sites. Son Lux will also retain your Personal Data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. Where Son Lux no longer needs to process your Personal Data for the purposes set out in this Privacy Policy, Son Lux will delete your Personal Data from our systems. Where permissible, Son Lux will also delete your Personal Data upon your request. If you have questions about Son Lux’s data retention practices, please contact us as set forth below. You are free to withdraw your consent for Son Lux to process your Personal Data by unsubscribing to the Son Lux newsletter or by instructing the Son Lux support team to do so on your behalf.
Section 8. Security. Son Lux implements appropriate technical and organizational safeguards to protect against unauthorized or unlawful processing of Personal Data and against accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to Personal Data. Please be advised, however, that we cannot fully eliminate security risks associated with the storage and transmission of Personal Data. The Sites may provide a link or otherwise provide access to Third Party Sites. Son Lux provides these links for convenience. Son Lux has no control over, does not review, and is not responsible for Third Party Sites, their content, or any services available through the Third Party Sites. Any data, including personal data, collected directly by any Third Party Site is not governed by this Privacy Policy, and any data you provide to Third Party Sites, you provide at your own risk. Son Lux strongly encourages you to review the privacy policies of any Third Party Sites with that you interact with, including, without limitation, the privacy policies of any operators of an online store offering Son Lux merchandise, products, and other goods. In the event of a breach of the security of your Personal Data, Son Lux shall notify you of such breach in accordance with applicable law.
Section 9. Children. Son Lux does not knowingly collect Personal Data online from children under the age of 16 (note that the minimum age may vary based on country/region, and on local law). If you become aware that a child has provided us with Personal Data without parental consent, please contact us as set forth below. If Son Lux becomes aware that a child under the age of 16 has provided us with Personal Data without parental consent, then the Company will take steps to remove the data and, if applicable, cancel the child’s subscription to the Son Lux newsletter or other subscriptions or accounts of the Company’s that the child may have subscribed to, signed up for, or joined, as the case may be.
Section 10. Changes to this Privacy Policy. In order to enhance our Sites and services, it might be necessary to change this Privacy Policy from time to time. Son Lux reserves the right to modify this Privacy Policy in accordance with the applicable data protection laws. Please visit our website, https://sonluxmusic.com/, from time to time for information on updates to this Privacy Policy. We will use reasonable efforts to provide our users with notice of any updates to this Privacy Policy, including providing a notice to our subscribers through the Son Lux newsletter, but you are ultimately responsible for ensuring that you review this page regularly to stay updated on any changes to this Privacy Policy.
Section 11. Contact Us. If you have any questions, comments, or concerns about how we handle your Personal Data, then you may contact us through our support team or write to us at:
Ryan Lott Music, LLC
Attention: Privacy Notice
235 Park Ave South, Floor 9
New York, New York 10003
Email: info@thisismeru.com
**********